68% of students quit a scholarship application in under an hour. See how to build one they actually finish.
The students applying to your scholarship this cycle grew up with save-progress, account-based, mobile-first everything as the baseline expectation, not a bonus feature. When an application doesn't work that way, they don't push through the friction — they quit. Recent research on scholarship abandonment found 69% of students spent under an hour on an application before giving up on it entirely, and 31% dropped off the moment they hit an essay requirement with no way to save their place and come back.
That drop-off doesn't stay contained to a single cycle. 68% of students who abandon an application out of frustration report they stop applying to scholarships altogether afterward, and most of them believe they left real money on the table because of it. A scholarship program can have the best mission and the most deserving pool of applicants in the world and still lose a meaningful share of them before a single essay gets read — not because they weren't interested, but because the process asked too much friction of a generation that doesn't tolerate it.
The applicant pool itself has also changed in a way most review processes haven't caught up to. 65% of Gen Z applicants report using AI in some form to help develop a scholarship essay — though the same research found 96% edit that AI-assisted content before submitting, meaning most of it is a starting point, not a finished draft handed off wholesale. Still, most reviewers are left to make that judgment call on instinct alone, without any structured detection or process behind it.
None of this means changing what your scholarship is about, who it's for, or what it values. It means making sure the process around it — the application, the saved progress, the review, the reporting — actually matches the applicants you're trying to reach in this generation, not the ones who applied a decade ago.
This session is for scholarship program administrators, foundation and nonprofit staff running scholarship programs, and anyone responsible for the applicant or judge experience behind one. Can't make it live? Register anyway and we'll send you the full recording. Want to talk through your program's specific setup first? Reach out and we'll set up time to walk through it directly.
Your scholarship's mission hasn't changed. The applicants trying to reach it have. See what it looks like when your process catches up to them.