How to Create a Better Online Application Process
When you are in charge of the application management system in your organization, you’ve got a number of challenges facing you, not the least of which is the fact that you don’t seem to get the number of applications you believe you should (or someone else believes you should). What could be keeping people from applying? Is it something you said?
Here are a couple of challenges related to online application management:
- You can lose applicants in the middle of the process if it’s too cumbersome
- Faulty timing can make submitters feel as though you don’t care
- Difficulty uploading documents or videos can be frustrating enough to stop an application
- You don’t always have time to perform tasks to follow the process from beginning to end
- Keeping track of applications and ongoing changes in them can be like wrestling octopuses
Reviewr has years of application experience under its belt, and we love sharing what we’ve learned. We’ll help you isolate a few of these application management issues and get your arms—and your mind—around them.
Much of this advice works whether or not you have digital support, such as online submission management software like Reviewr. We’ll be the first to tell you digital support for application submission and management is the better way to go, but it really all comes down to a fundamental process you can streamline, no matter what tools you use.
Elements of a Successful Online Application Process
Although many details go into the creation of an online application process, there are few sweet spots that provide opportunities for streamlining and efficiencies. This usually means less frustration, less time spent, and better accuracy—for both the submitter and your team.
Here are of few of those sweet spots offering opportunities for efficiency and effectiveness of your online application submission process:
It’s critical to provide clear, concise and actionable instructions on the application form for your applicants, so they understand exactly what to do and when they must do it by. The instruction portion of your online application form is where you set expectations and clarify deadlines, so you don’t lose applicants due to misunderstandings.
Think creatively. What do your applicants need to know to make the process easy for them? Maybe you could provide instructions for working offline, so they can work on questions on their own time and then come back to fill in their answers. Here’s an idea: Provide a download of the questions, so it’s easy to take them out of the system to work on.
The form itself is the heart of the online application submission process. As such, it’s also your best opportunity to make things easy for applicants and ensure their submissions goes through.
One of the biggest bumps in the application submission process is the uploading of information. To reduce the loss of submissions:
- Make it possible for applicants to upload files, as opposed to providing lengthy text boxes—a notorious feature of online survey software used by many organizations in their application processes to save money
- Rather than requesting direct uploads of videos, which can be technically problematic, offer a YouTube channel link; this will not only make it easier for applicants, but will prove your organization is on the cutting edge of application submission technology
- Allow applicants to save the form, leave it and come back to it when attachments are ready
People generally are becoming increasingly savvy about online technology, and they are likely to easily adapt to any upload/submit options you can provide to save time and confusion. Don’t forget some of the basics of application submission: avoid asking for personal information you don’t really need, such as Social Security numbers, and delete “filler” questions that do little for the applicant’s case and just add to length of the application process.
Finally, offer applicants one last review before making their submission and leaving the online application system.
Even your deadline can influence the retention or loss of an applicant. Schedule the deadline for a day and time when support is available by phone or online. Avoid the temptation to use midnight as a deadline, as we all did in the past. You and your team are not likely to be available at midnight, and you know how applicants are—they push their submission to the very last minute to make sure they’ve done everything they can to make their case.
The third sweet spot in online application process is ongoing communication between your staff and each applicant. If you can proactively notify each applicant of the status of their application as it goes through the process, it can cut down on incoming calls, as well as help build a positive reputation for your program and staff as being efficient and easy to work with.
Ongoing process communications might include notifications that a submission has been received and accepted or denied or remains in review. Once an application has been evaluated by your team of reviewers, it’s important for the reputation of your program to provide clear, comprehensive and constructive results and feedback. Applicants appreciate not only receiving objective feedback, such as scores and tallies, but also subjective comments from judges or reviewers. Sometimes it is these comments that provide the most helpful information for applicants, so they can do better next time.
Although application management systems do exist without digital tools, the capabilities of a digital application/submission management system can help reviewing bodies save time, money and headaches. Yes, it’s possible to gain efficiencies by moving your submissions to Dropbox and email as opposed to snail mail, but the exponential benefits of online application management systems are many. Online application management systems allow:
- Ongoing editing of applications after initial submission
- Ease of completion for the applicant—less chances of losing them midstream
- Ease of application processing for the reviewing team vs. dealing with paper applications that are not easy to read, score or compile
The online application management wave of the future
Everyone knows applications can be managed online, but will they be in your organization? There is a perception out there that online application management is technically difficult, complicated to learn and confusing for applicants. But those days are gone!
Reviewr software has specifically addressed those issues by focusing on the creation and proving of software that is extremely easy to learn and use—even for non-technical applicants, who often don’t know what they are getting into when they begin the application process. The software is based on experiences with hundreds of successful events we’ve shepherded, some of them completely manual.
We know the frustrations you have when you begin planning each round of applications, from the mis-programming of fields and frustrated applicant phone calls to the challenges of program design.
Don’t let the hurdles of online application management get you down! Get your secret online application management weapon: go digital!